Deferred income annuity (DIA) sales in second quarter 2013 were up by almost 40 percent from first quarter, according to Jeremy Alexander, chief executive officer of Beacon Research. He speculates this is due to “continued demand for retirement income, larger payouts and new product introductions.” The marketplace is growing, too. For instance, in early September, Lincoln Financial Group launched its own DIA, the Lincoln Deferred Income Solutions, making for a total of nine DIA players that we know about. Cerulli tells us that six more carriers are fixing to jump in, too, so the DIA sales picture going forward could show more growth. At the very least, the market will see more competition. Last year, DIA sales reached an estimated $1 billion, according to Insured Retirement Institute.